chipbrazerzkidai.blogg.se

One of the trailblazers I am thinking of is the owner of Cauli’flour Foods. However, we are trailblazing, there are a lot of women making noise in this industry and some are people I aspire to be like. Women do seem to have fierce competition in building a business in the nutritional supplement/functional food sector, for example, I find myself reading more about men in this space than women. I am not sure if the struggle has anything to do with me being a woman, rather I am still somewhat new to the industry as a whole. I feel I have had a huge learning curve in this industry which has been a struggle, but I was up for the challenge because I am so passionate about how my products can benefit people’s lives. Kellie LeeKellie Lee, creator and owner, Rowdy Bars​ This by far tops even that of the busiest of male CEOs–so why isn't the female consumer the biggest target of adaptogens, nootropic or even stamina-targeted ingredient? ​ For instance, some statistics suggest a 100 or more hour/week workload for the average working mother. But the dynamic nature of a woman's body at different periods of her life, calls for more comprehensive formulations, formulations that offer on-the-go delivery options, for her busy life, and those that speak to her stress load. Many formulations on the finished product side are still quite linear in their composition-targeting one aspect or another.

Where I believe there is room for improvement is addressing the woman herself. I believe the industry is doing good speaking to the empowerment of women, in this traditional role, i.e. The numbers show that this movement is being propelled by women, and millennial mom's in particular. A primary example of this is the 'clean food/ingredient' movement. The landscape is quite huge in terms of targeting the female consumer in her more traditional role, as caregiver for her home. Women today are redefining the character and context to which they want to be defined and industries, including ours, must speak to that or they will miss out on the ability to commercialize effectively to this underestimated consumer. As a woman of color, I find these endpoints of even greater significance, understanding how a lack of either can significantly compromise outcomes in a variety of settings and sectors. Shavon Jackson-MichelDr Shavon Jackson-Michel, ND, Director of Scientific and Medical Affairs, Dolcas Biotech​Īs a woman who comes to the nutraceutical industry by way of a clinical background, as a naturopathic physician and with experience in academia, I am a strong believer in both education and empowerment. As more women become interested in this category, I think the right message is to focus on how products that help them in the gym will help them in their everyday lives.​ The industry has gotten a lot better about sports nutrition marketing, and stopped with the ridiculous sex kitten images formerly used at trade shows and in marketing materials, which of course was just targeting men anyway. Not only is that an accurate representation of the real world, but younger consumers, who buy a lot of supplements, are more inclusive and far less judgmental, so that will read as authentic to them.​ I’d also like to see different ideas of gender roles and lifestyles in general portrayed. Gender will be part of formulation because there are gender-specific needs, but look at what people are trying to accomplish health-wise and target that. ​ I see some brands still merge all women together in their product formulation and how women are presented in their marketing but the truth is we’re not all the same, nor do we have the same lifestyles, goals and priorities. Suzanne SheltonSuzanne Shelton, founder and managing partner, The Shelton Group​ China: Probiotic supplements in e-commerce.